Entrepreneur, Dan Jefferson, was referred to the SE ISBDC by Michael Rozo, Jr., President/COO Dearborn County Chamber of Commerce, in August of 2010. It was Mr. Jefferson’s desire to open a recreation facility offering a variety of programs for youth, adults and seniors. When Mr. Jefferson approached the ISBDC for assistance, he already owned and operated one successful business, but had never created a business plan. Subsequently, Mr. Jefferson worked with advisor, Kelly Will to write the plan. Will provided demographic research, including sports and leisure market potential, as well as industry research. Together, Jefferson and Will were able to determine a target market and project potential membership and participation revenue in order to complete the plan. Regarding the business plan, Jefferson states “Will went into great detail which helped me a lot”. Jefferson advises new entrepreneurs to use the extensive research provided by the ISBDC prior to starting a business.
Aurora Recreation Community Center is a multi-sport complex providing members and casual users the ability to participate in a variety of sports, leisure programs and activities such as football, basketball, volleyball and baseball for youth and aerobic instruction, fitness, volleyball, basketball and flag football for adults. The niche of the business is the year-round youth programs including sports camps, recreational leagues, Special Olympics as well as drug and alcohol awareness program. Aurora Recreation Community Center opened in January 2010 and currently has 345 members as of June 2010. For more information you can visit the city of Aurora website.