Your customers are the most important part of your business. Without customers you wouldn't be in business. It's critical to carefully analyze who your customers are, how much and how often they buy from you, and why they do business with you rather than someone else.

This portion of our site will cover the basics of marketing a small business. We have included here information to get you thinking about your target market and the importance of focusing your advertising efforts to the correct group within this market. In order to successfully sell your product or service, you will need to know who will be buying it. By clearly defining who your customer is (age, gender, income, occupation, etc.) you can begin to carve out your niche within this group.

 

Once you have determined who your target customer is, you will need to consider your options for advertising to this group. We discuss here the 80/20 Principle as it applies to your consumers and offer some insight on how to utilize this principle to your advantage. Finally, we have listed several links which can be used to research your market and begin to analyze the data you collect.