Using the internet for marketing and productivity is no longer voluntary for small businesses. It is necessary. Fifty eight percent of Americans say they research products and services online before buying; a 9% increase from 2004. (source)
If you follow us on Twitter (@indiana_sbdc), you know we frequently post about low cost and free online services small businesses use to stay ahead of the competition. The ISBDC believes it is important to practice what we preach. That is why this summer we overhauled our website to improve the user experience, started blogging, and converted our state-wide intranet to Google Apps. We wouldn’t take advice from someone who isn’t on top of business trends and neither should you.
On top of improving our own operations, we have hosted and continue to host workshops from national leading consultants who help businesses connect with customers through social media. Speakers including the author of “Twitter Marketing for Dummies” Kyle Lacy and Indiana Companies to Watch Award Recipient Mediasauce have held ISBDC hosted workshops across Indiana, from South Bend to Evansville.
Procrastination in using online services to help improve your business invites loss of sales and productivity. Quit delaying. Our Business Advisors are trained to help clients develop realistic and attainable tactics to reach company goals that may appear too big to manage right now. Rome wasn’t built in a day.
Ready? Take our online assessment to get started. We look forward to hearing from you.