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The Fourth Commandment of Business: Thou shall know thy customer and cater onto his needs, wants and desires.

Tom Steiner – Thousands of articles have been written on this subject, seminars held everywhere, the internet wants you to purchase online books about it, consultants want you to spend a lot of money for their expertise about it, and they all tell you the same thing differently. There are as many ways to learn about [...]

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Silence is Golden, but It Might Be Bad for Your Business

Scott Underwood – It has been said that the first step in solving a problem is admitting that you have a problem in the first place. Yet, with many of the entrepreneurs we have experience with (and more importantly, with those that don’t come to us), they are hesitant or reluctant to express their challenges, [...]

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BBQ For the People

The Firehouse BBQ and Blues owners Rick Bolen and Tom Broyles came to the East Central ISBDC for the first time on June 18, 2010 with a solid idea for bringing great food, good music, and a blues atmosphere to the up and coming Depot District of Richmond, Indiana. The two professional firemen had the [...]

Success

Three Simple Secrets to Starting and Running a Successful Business

Tom Steiner – You could get an MBA from the University of Chicago, you could just jump in and hope it works and fix things on the fly, you could research your business until you know everything there is to know and grow old before you launch. By knowing these three simple secrets you have [...]

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A Line is a Dot That Went for a Walk

View the entire success story video below or view a specific segment: What is The Artist Within, Inc.? | The Artist Within’s Growth Story | ISBDC Assistance | Advice for Entrepreneurs Pablo Picasso once said, “Every child is an artist. The problem is how to remain an artist once he grows up.” Owners Bob and [...]

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East Central ISBDC and Ivy Tech to Co-Host the Disney Institute

Learn Disney’s world-class approach to sustained success through five core topics:  leadership excellence, people management, quality service, brand loyalty and inspiring creativity.  Bring your business challenges, and the experienced leaders at Disney Institute will show you a clear, simplified way of looking at the problems and seeing what’s probably already right in front of you – easy, effective solutions [...]

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DIY Web Design

Eric Kranz – Regardless of the business you run, the industry you are in or the customers you target the simple fact is that you need a web presence. Hiring a web design firm to create and maintain a professional web site can be a daunting expense for entrepreneurs and often falls by the wayside. [...]

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A Place To Get A Real Hair Cut

Brothers since they were born, Stephen and Randall Hargrave opened Brother’s Barbershop in 2010. The two have been cutting hair in Muncie for over three years before they decided to open their own business. “After doing a lot of background research, Muncie seemed like a good place to open a barbershop for African Americans,” Stephen [...]

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Slow And Steady Can Still Win The Race – Midwest Coffee Roasting Company

After 32 years of marriage, Reid and Shari Boultbee have started the Midwest Coffee Roasting Company in Marion, Indiana. In October of 2007, they started their coffee roasting business out of their home and have since remodeled a 1920’s Craftsman style bungalow into their current coffee house location. Their business philosophy is very much like [...]