The Fourth Commandment of Business: Thou shall know thy customer and cater onto his needs, wants and desires.
Tom Steiner – Thousands of articles have been written on this subject, seminars held everywhere, the internet wants you to purchase online books about it, consultants want you to spend a lot of money for their expertise about it, and they all tell you the same thing differently. There are as many ways to learn about [...]
East Central ISBDC / February 20, 2013
Tom Steiner – You could get an MBA from the University of Chicago, you could just jump in and hope it works and fix things on the fly, you could research your business until you know everything there is to know and grow old before you launch. By knowing these three simple secrets you have [...]
East Central ISBDC / October 9, 2012
Tom Steiner – Do what you love and the money will follow. Nope, not really, don’t count on it, better think twice about that. For many, the romance of owning a business is what motivates their thoughts of being an entrepreneur. Like love is blind, the thought of owning a business and doing what you [...]
East Central ISBDC / October 11, 2011
Business leaders are not born successful. They face challenges and they learn from them. They try things and see what works. They follow their passions and they sacrifice. In They Did It. Here’s How., nine business owners and operators share their most valuable words of wisdom and the lessons they have learned. The Indiana Small [...]
ISBDC / February 3, 2011
Starting a business is something that many people dream of, but turning a loose plan or grand idea into reality is never easy and shouldn’t be taken lightly. A Sound and Proven Path Towards Launching Your Own Business will help you analyze your business idea and perform an initial business feasibility analysis. It will ask the [...]
ISBDC / September 28, 2010
Everyone is talking about social media these days. Learn from the experts on how to use Facebook as a free marketing tool to learn about your customers and promote your business. Download Likes, Fans and Being Social: The Small Business Owner’s Guide to Facebook A printer friendly version of the guide can be found here.
ISBDC / September 1, 2010